Data-Driven Approaches to Personalized Coupon Campaigns
Image source: Pexels In today’s competitive retail landscape, businesses are constantly seeking innovative ways to attract customers and boost sales. One tried-and-true method that continues to evolve is the use of coupon campaigns. But gone are the days of generic, one-size-fits-all discounts. Modern coupon strategies leverage data-driven approaches to create personalized offers that resonate with ...
